Fitbit’s New Name in 2025: What It’s Called Now
Discover why Fitbit is now called Google Health, how the rebrand works, what it means for your devices, and the steps to switch.
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Fitbit New Name: What Happened and What to Use Instead
When Google bought Fitbit, many hoped it would bring new life to the brand. Instead, Fitbit, a once-dominant fitness tracker brand known for simple step counting and sleep tracking. Also known as Google Fitbit, it now struggles to keep up with Apple, Garmin, and Samsung. The name didn’t change—but its reputation did. Sales dropped. Users left. And the devices that once felt like must-haves now feel outdated next to sleeker, smarter watches that don’t lock features behind paywalls.
People aren’t just abandoning Fitbit because it’s old—they’re leaving because the experience got worse. Free features got buried. Sleep scores became less accurate. And the app, once clean and simple, turned cluttered with upsells. Meanwhile, Google Fit, a free, no-subscription health app built into Android phones, quietly improved. So did Apple Health, a powerful, privacy-focused hub that works with dozens of wearables. You don’t need a Fitbit to track steps, sleep, or heart rate anymore. Your phone or a $50 Garmin does it better—without asking for your credit card.
What’s clear now is this: Fitbit isn’t the answer for most people in 2025. If you’re looking for a tracker that just works—without subscriptions, without drama, without a monthly fee—you’ve got better options. The posts below cover exactly that: the best free trackers that don’t need a smartwatch, the real reasons Fitbit fell behind, and the alternatives that actually deliver. Whether you want to track steps, improve sleep, or ditch your old device for good, you’ll find real, no-fluff advice here. No hype. Just what works.