Fitbit’s New Name in 2025: What It’s Called Now
Discover why Fitbit is now called Google Health, how the rebrand works, what it means for your devices, and the steps to switch.
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Fitbit Rebrand: What Happened and What Are the Best Alternatives in 2025
When Fitbit, a once-dominant wearable fitness tracker brand known for simple step counting and sleep monitoring. Also known as Google Fitbit, it was bought by Google in 2021 with big promises—but the reality hasn’t matched the hype. Since then, sales have dropped, user growth stalled, and people are walking away. Why? Because competitors like Apple, Garmin, and Samsung started offering better features—longer battery life, more accurate heart rate tracking, and no hidden subscription fees. Fitbit’s rebrand didn’t fix its core problem: it stopped feeling like a tool for real people and started feeling like a locked-down ecosystem.
Meanwhile, free fitness trackers, software-based tools that track steps, sleep, and activity without needing a dedicated device. Also known as phone-based activity trackers, they’ve become the quiet winners in 2025. Apps like Google Fit, Apple Health, and Samsung Health now do most of what Fitbit used to do—just without the extra cost. You don’t need to buy a new gadget. Your phone already tracks your steps. Your smartwatch (if you have one) already monitors your sleep. And if you don’t? You can still get solid data for free. That’s why so many users switched. They didn’t hate Fitbit—they just found something better that didn’t ask for more money.
And here’s the thing: if you’re looking for a fitness tracker alternative, a device or app that replaces Fitbit’s core functions with better performance or value. Also known as wearable health devices, they’re everywhere now. Garmin offers rugged, battery-powered trackers for hikers. Apple Watch gives you medical-grade heart data. Samsung’s Galaxy Watch blends style with solid health tools. And if you just want to move more and sleep better? Your phone’s built-in health app might be all you need. You don’t need a fancy band to see results. You just need consistency.
That’s why the posts below matter. They don’t just talk about Fitbit’s decline—they show you what to do next. Whether you’re wondering if your Fitbit is still worth using, or you’re ready to switch to something better, you’ll find real answers here. You’ll learn what actually works for tracking progress without paying for features you don’t use. You’ll see which trackers deliver real insights on sleep and steps without a monthly fee. And you’ll get clear advice on what to pick if you’re starting fresh in 2025. No fluff. No upsells. Just what you need to know to make a smart choice—whether you’re into yoga, walking, or strength training.